South Asian Youth Action! is a non-profit that aims to foster a strong sense of belonging in New York City’s youth of South Asian descent and provide them with the tools to thrive academically, professionally, and personally.
When we started working together, SAYA!’s existing identity revolved around periwinkle and white. Between 2011 and 2014, we worked together to enliven their indenity by promoting saffron from a secondary color to a primary color and developing a distinct graphic identity for their fundraising galas that utilized a pentagonal tessalation of their custom Y.
Our major collaboration together was their 2014 annual report, in which SAYA! both recapped the sucessses of the previous year and introduce to their network their new executive director.